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Insights

Value growth is the most commonly used metric by owners to gauge the health and success of the business. To achieve maximum growth, owners need to treat their business like an asset, focus on value above income, and be redundant in the business.

View the 2025 Business Owner Perspectives Study (PDF).

Chart shows the first line: 71% wants their business to be an asset compared to 29% want their business to afford their lifestyle. The second line shows: 67% wants to build a business that can succeed without them compared to 33% wants to be indispensible to their business. The third line shows: 61% show the current value of their business compared to 39% shows the current income business generates

Quick facts

Evaluate the different ways to exit your business. There’s internal and external transfer options. Each has its own set of pros and cons and impact on the business and your financial future.

Quick facts

Build a recurring revenue model to make your customers more sticky when their loyalty is most important. This can be done through subscription services or auto pay.

Quick facts

Treat your businesses as an asset. Consider budgeting 1% of its value for growing and protecting the business and managing its pre-liquid wealth.

View 130 Actionable Ideas for Business Owners (PDF)

Learn about the 18 value drivers to grow your business (PDF)

The Real Business Podcast

Tune in to our podcast for insights on business growth, with expert interviews and practical advice.

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Case study

Male in black hoodie fixing a motorcycle

Tune-Up Revs Up Valuation Of Midwest Parts Stores

Car mechanics know peak results often depend on a host of small, interrelated performance adjustments. That same approach worked to build market value for a group of auto parts stores in the Midwest industrial region.

Read their story (PDF)