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The Successful Business Owner

A successful business begins with building a solid financial foundation and then planning for all outcomes. At MassMutual, we recognize the challenges you face and are equipped to help you prepare for the future with confidence.

130 Tips to Run a Successful Business

Actionable Ideas for Businesses helps educate business owners on how to put their ideas and passions into motion, all while helping them protect what matters most.

Business owner insights

The MassMutual® Business Owner
Perspectives Study and Planning For the Unexpected Survey takes the pulse of today’s business owners. Review these studies with key decision makers in your business. Then use the findings to begin a meaningful dialogue about how you can best position your business for long-term success and financial stability.

Download Planning for the Unexpected
Download Business Owner Perspectives

Are you protected from the loss of a key employee?


of business owners have key employee life insurance

Are your loved ones protected if you are not around to run your business?


of business owners have life insurance to protect their families.

graphic of bar graph with cartoon people standing at the top of the bar and an arrow swooping upward.


Black man reading the paper while working on a computer

Business Value Using EBITDA

EBITDA is a widely used measure of a business’s profitability. The EBITDA Multiple (multiplying your business’s EBITDA by a multiple based on your industry) can be a great starting point for determining the potential value of your business.



Do you know what your business is worth?

From the day you open the doors, to the day you decide to sell, it’s a good idea to know how much your business is worth. Hear the story of a business owner who shares why it’s important to have a knowledgeable professional help you determine the true value of your business. The accompanying brochure features more detailed information.

take the next step FOR YOUR BUSINESS

Connect with a Financial Professional

With over 8,000 financial professionals available across the nation and 4,500 on, we're committed to help you secure your future.

Business Owner Frequently Asked Questions

1 Exit Planning Institute (EPI)