In addition to our business relationship, there’s a natural connection between the NHL’s league-wide initiatives and the MassMutual brand ethos to ‘Live Mutual.’ MassMutual and the NHL honor those who are making a positive impact on society — the unsung heroes who give back to the game, their families, and their communities.
For the re-imagined 20-21 NHL season, MassMutual was named the headlining partner for the East Division.
Reaching NHL fans all season
Through our NHL partnership, these programs are designed to promote ‘Live Mutual’ moments in an authentic and compelling way.
NHL Most Valuable Hockey FamilyTM
The NHL Most Valuable Hockey FamilyTM contest presented by MassMutual recognizes outstanding parents, guardians, and mentors in the hockey community. We’d like to celebrate those who go above and beyond, not only for their child(ren) but the entire team. Those who exemplify the importance of being team players and role models on and off the ice.
MassMutual believes in the power of teamwork.
We're proud to bring our FutureSmart program framework to the NHL fans and their families, giving them the tools needed to call their own shots when it comes to planning their future.