Life Insurance Marketing Hub
Whether the need is for protecting an individual, family, or business, MassMutual's broad portfolio of life insurance products can help your clients meet their goals.
Why MassMutual?
Looking out for each other isn’t just a nice idea, it’s how we have done business for more than 170 years. Since 1851, we’ve had a single purpose, to help people secure their future and protect the ones they love.
Life Insurance- Our Value
The Financial Life Cycle
Everyone is on a journey through their financial life cycle. This cycle encompasses different segments, each with its own set of unique goals, that need be accounted for. These segments include: Protection, Accumulation, and Retirement Income.
In addition to the three main segments of the financial life cycle, there’s also other components to plan for, including unplanned risks or costs, estate planning and leaving a legacy for your family.
Life insurance sales strategies
Tax Strategies to Help Your Clients
Potential tax implications for your clients - What you need to know about the sunsetting tax provisions.
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Attain. Retain. Succeed. Executive Bonus Plans.
Inspire and empower your business clients to retain their top talent.
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MassMutual’s commitment
$34.5B
Total adjusted capital1
$9.1B
In annuity and insurance benefits
delivered in 20231
$500B
Assets under management1,2
Mutual by design
Providing dependable value
MassMutual is a mutual life insurance company. That means we don’t have shareholders. We operate for the benefit of our policyowners and members and work every day to make decisions in order to meet their needs in the future.
For Your Use with Your Clients- Intentionally Mutual (Video)
- Intentionally Mutual (PDF)
Dividends
Long-term growth potential
Dividends have provided significant additional value to our whole life policyowners. While dividends are not guaranteed, MassMutual has paid them to whole life policyowners every year since 1869.
For Your Use (Financial Professionals)For Your Use with Your Clients
Stability & Performance
A commitment to financial strength
Our whole life portfolio is backed by the financial strength of MassMutual, and our commitment to providing financial security and long-term value to policyowners.
For Your Use (Financial Professionals)For Your Use with Your Clients
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1 These are consolidated statutory results of Massachusetts Mutual Life Insurance Company and its U.S.-domiciled life insurance subsidiaries: C.M. Life Insurance Company and MML Bay State Life Insurance Company.
2 Assets Under Management (AUM) include assets and certain external investment funds managed by MassMutual subsidiaries, including Barings and MassMutual Ascend.
FOR FINANCIAL PROFESSIONALS. NOT FOR USE WITH THE PUBLIC.
The information provided is not written or intended as specific tax or legal advice. MassMutual, its subsidiaries, employees and representatives are not authorized to give tax or legal advice. Individuals are encouraged to seek advice from their own tax or legal counsel.
The products and/or certain features may not be available in all states. State variations will apply.
Life insurance products issued by Massachusetts Mutual Life Insurance Company (MassMutual) and its subsidiaries, C.M. Life Insurance Company (C. M. Life) and MML Bay State Life Insurance Company (MML Bay State), Springfield, MA 01111-0001. C.M. Life and MML Bay State are non-admitted in New York.
©2024 Massachusetts Mutual Life Insurance Company (MassMutual®), Springfield, MA 01111-0001. All rights reserved.
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