Table of Contents
Introduction
Apex VUL is a flexible premium variable universal life (VUL) insurance policy that provides a combination of features, benefits, and tax advantages for your clients.
Flexible Premiums to help clients adjust payments based on their current needs and circumstances.
Choice of Death Benefit protection for loved ones and beneficiaries.
50+ Investment Options1 to help accumulate assets on a tax-deferred basis.
The combination of features and benefits, including income tax advantages, helps provide for an attractive supplemental retirement option.
Riders that can provide additional protection and peace of mind.
- 1 Investment options refers to the investment divisions of the Separate Account. The values in the Separate Account are not guaranteed. Allocating premium to investment options in a variable life insurance policy may provide account value accumulation and growth, but the value may also decline. The value of the policy may not be high enough to pay the required charges, resulting in the need for additional premium to keep the policy in force.
Target Prospects
- Have a need for permanent life insurance.
- Equities and bonds meet their investment objectives and risk tolerance.
- Are long-term focused.
- Attracted to tax advantages.
- Potential need for chronic care and/or disability protection.
Other Prospecting Opportunities
- Juveniles — Grandparents and parents can provide a Gift of a Lifetime for their children or grandchildren.
- Executive Bonus for business owners.

Key Benefits and Features
Nine low-cost index investment options
- Management fee ranges from 0.14% to 0.27%.
- Clients can choose from a variety of asset classes.
Accelerated Death Benefit for Chronic Illness2
- Payments are generally income tax-free.
- No elimination or waiting period and no monthly charge.
Wash Loans3
- Beginning in policy year 11, the interest on policy loans is equal to the interest credited on the loaned account value.
- Supports retirement supplement needs of clients.
Overloan Protection4
- Rider prevents heavily loaned policies from lapsing and triggering a taxable event.
- Automatically added at policy issue to all policies with the Guideline Premium Test.
Whole Life Conversion
- Available on policies issued age 62 or younger and allowed after the 2nd policy year, during the first 10 years or to age 65, if earlier.
- No medical information is required to convert, and surrender charges are waived.
Age 85 Guarantee
- Provides a no-lapse guarantee up to attained age 85 using the Guaranteed Death Benefit (GDB) Safety Test.
- Requirements are met when the Guaranteed Death Benefit Measure is appropriately funded by premium payments (net of withdrawals or capitalized loan interest).
Disability Waiver Riders5
- Three choices to protect against inability to pay premiums or monthly charges due to disability.
- Includes: Waiver of Monthly Charges, Waiver of Specified Premium, or Disability Benefit Riders.
- 2 The Death Benefit will be reduced by an amount greater than the amount of the Chronic Illness benefit payment received.
- 3 Policy loans and/or withdrawals reduce the cash surrender value and policy Death Benefit and may cause the policy to lapse. Taking a policy loan could have adverse tax consequences if the policy terminates before the insured’s death. Policy withdrawals are not subject to taxation up to your cost basis in the policy. If the policy is a Modified Endowment Contract, policy loans and/or withdrawals will be taxable to the extent of gain and are subject to a 10% tax penalty if the policyowner is under age 59½.
- 4 The Internal Revenue Service (IRS) has not issued guidance on the tax consequences of exercising the Overloan Protection Rider. It is possible that the IRS could assert that the Policy Debt should be treated as a distribution, in whole or in part, when this rider is invoked. Consult with a tax adviser regarding the risks associated with invoking this rider.
- 5 Only one rider can be elected for an additional charge. Benefits may be limited based on the attained age of the insured at the onset of disability.
Case Study
Meet Jane
Age: 40
Occupation: VP of Operations, Manufacturing
Annual Income: $150,000 + bonus
401(k) balance and other savings: $500,000 invested in equity, bond, and money market funds.
Concerns: Leaving her children a financial legacy, especially while they are young; having enough income during retirement and protection against disability and/or illness.
Using Apex VUL to Meet Her Needs
- Annual Premium: $12,000/year for 20 Years.
- Initial Face Amount: $750,000.
- DBO2 to DBO1 after year 20.
- Premium Allocation: Index portfolios; Average index fund expense = 0.17%.
- Ultra-preferred; non-tobacco.
- Takes $48,000 of income/year from ages 70-89.
Return Assumptions:
7% gross/6.83% net investment return.
Policy loans and/or withdrawals reduce the cash surrender value and policy death benefit and may cause the policy to lapse. Taking a policy loan could have adverse tax consequences if the policy terminates before the insured’s death. Policy withdrawals are not subject to taxation up to your cost basis in the policy. If the policy is a Modified Endowment Contract, policy loans and/or withdrawals will be taxable to the extent of gain and are subject to a 10% tax penalty if the policyowner is under age 59½.
Apex VUL Marketing Resources
Consumer
- LI5511 Apex VULSM Consumer Guide
A high-level overview for clients of the features and benefits that Apex VUL offers. - LI4500 Apex VULSM Investment Guide
Provides an overview for clients of the investment options that Apex VUL offers. - LI4501 Retirement Supplement with Apex VULSM
Use this client approved marketing piece to illustrate how Apex VUL can provide your clients the life insurance protection they need now, with the potential to accumulate account value on a tax-deferred basis. - LI7242 Executive Bonus Plan
Use this client approved marketing piece to illustrate how an Executive Bonus Plan with Apex VUL can differentiate their compensation and benefits packages. - LI5519 Chronic Illness Rider Consumer FAQ
Provides consumers with a summary of the Chronic Illness Rider features and benefits. - LI5520 Chronic Illness Rider Infographic
Use this infographic to help educate clients on the probability of suffering a chronic illness and needing care.
Financial Professional
- LI5515 Apex VULSM Producer Guide
Provides product specifications and details concerning the features and benefits that Apex VUL offers. - LI5521 Chronic Illness Rider Producer FAQ
A reference guide for financial professionals that answers frequently asked questions on the Chronic Illness Rider.