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    Mark Keating

    CLTC, CLU®

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    MassMutual MidMichigan - Main Office
    99 Monroe Avenue, NW, Suite 700 Grand Rapids, MI 49503
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    Check the background of this investment professional on FINRA's BrokerCheck

    About Mark

    Mark Keating began his career more than 20 years ago as an agent of Prudential in New York City. While at Prudential, Mark rose through the ranks to become a Sales Manager, Branch Manager, Area Vice President, and ultimately the Managing Director of the Grand Rapids agency. Mark’s experience in the financial services industry also includes holding the position of National Sales Manager and VP of Sales for Transamerica. In this role, he was responsible for all life insurance distribution to brokerage general agents and financial institutions.

    As President and CEO of MassMutual MidMichigan, Mark possesses a thorough knowledge of the financial planning process and a keen sense of understanding both agent and client needs. Mark uses this knowledge, experience in the industry, and a detailed process to clarify the financial goals for clients of MassMutual MidMichigan. Mark’s responsiveness and ability to understand the needs of the personal and business markets is an asset to the agency and our community.

    Over the years, Mark has actively worked with some of the industry legends, serving as a trustee for the GAMA Foundation, and committee member for GAMA International. His work with GAMA is just one of the ways that he gives back to the industry. Mark is also actively involved in the community and numerous charities including the National Autism Society, The Ronald McDonald House, United Way, Easter Seals,Grand Rapids Boys & Girls Club and Kent County Girls on the Run .

    His many accomplishments include multiple company awards, President’s citations, and various industry awards including GAMA Career Development and GAMA Silver, Gold and Platinum.

    Mark’s passion is to continue to grow Mass Mutual MidMichigan to be the preferred provider of financial services to the communities we serve. 

    Area(s) of Focus

    • Insurance Strategies
    • Investment Strategies

    Offices operating under an alternative marketing name may offer products, services, or guidance outside of their relationship with MassMutual, MML Investors Services, MSI Financial Services, Inc., or their affiliated companies. Any such offices are not subsidiaries or affiliates of MassMutual or its affiliated companies.

    Mark Keating CLU®, CLTC is a registered representative of and offers securities, investment advisory, and financial planning services through MML Investors Services, LLC, Member SIPC, 99 Monroe Avenue, NW, Suite 700, Grand Rapids, MI 49503, Tel: (616) 447-7665

    MassMutual Financial Group is a marketing name for Massachusetts Mutual Life Insurance Company (MassMutual) and its affiliated companies and sales representatives. Local sales agencies are not subsidiaries of MassMutual or its affiliated companies. Agency officers are not officers of MassMutual.


    I am licensed to sell Insurance Products in the following jurisdictions:
    Connecticut, Michigan, New York, New Jersey, Ohio

    I am licensed to sell Securities Products in the following jurisdictions:
    Michigan, New York, Connecticut

    Mark Keating CLU®, CLTC, Grand Rapids, MI

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