Michael Book is the General Agent of Fifth Avenue Financial. Michael joined Cowan Financial Group, the predecessor to Fifth Avenue Financial, in 1991. During Michael's 18-year tenure as a producer with the agency, Michael was a perennial Top of the Table Producing Agent and was one of MassMutual’s Chairman Club Members for the twelve consecutive years immediately preceding his appointment as General Agent in 2009. Michael spent eight years on MassMutual’s Agents Association Executive Committee, culminating with his presidency in 2005-2006.
Under Michael’s leadership, Fifth Avenue Financial has been the top performing agency in the MassMutual system. Setting sales records each of his first six years at the helm, the firm has grown substantially as both a career agency and brokerage operation. As part of an ongoing commitment to attract, train and retain top talent in the financial services industry, Michael combines MassMutual training with his own extensive support programs for financial professionals so that they work in the most efficient and effective manner with their clients.
Michael is a well sought after industry speaker on topics such as leadership and the importance of building culture. He is a graduate of the University of Delaware, and his professional designations include Chartered Financial Consultant (ChFC), Chartered Life Underwriter (CLU) and Certified in Long Term Care (CLTC).
Michael and his wife April reside in Westport, Connecticut, with their three children. He is an avid sports fan and enjoys playing golf, as well as participating in various philanthropic endeavors.
Area(s) of Focus
- Insurance Strategies
- Investment Strategies