Who We Are
At Fifth Avenue Financial, we first help you identify and prioritize your financial goals and objectives. Once we gather the facts and feelings related to those goals, we will provide you with recommendations that are appropriate for your situation. We encourage you to meet with us on a regular basis so we can help you remain on track to reach your most important financial goals and dreams. Our financial professionals hold a strong belief that doing business the right way leads to long-lasting relationships.
Headquartered in New York City, Fifth Avenue Financial is the largest general agency of MassMutual. We are an award-winning company comprised of industry-leading financial service professionals who excel in a wide variety of areas in order to help their clients establish the financial security they want for themselves, their families and their businesses.
Fifth Avenue Financial Brokerage is also the leading brokerage firm of MassMutual. We provide insurance brokers with access to MassMutual’s portfolio of products, including whole life and term insurance, disability income insurance, long term care insurance and fixed annuities.
General Agent, Managing Partner, Fifth Avenue Financial Michael Book
We are committed to the communities where we work and live, and community involvement is deeply important to us. We work with many charitable organizations, including Covenant House, Ronald McDonald House and Madison Boys & Girls Club. The time and resources we invest in our community are additional reasons we’ve earned the trust of so many people in the region.
Our Measures of Community Value
Through 2015, Fifth Avenue Financial has:
- over $43.6 billion of life insurance coverage in force1.
- paid over $110.2 million in life insurance benefits2 and $34.5 million in disability income insurance benefits (claims)3 to our clients.
- paid $114 million in dividends4 to Fifth Avenue Financial clients who own eligible participating whole life policies with MassMutual.
- distributed $3.9 million in free5 life insurance to eligible families as part of MassMutual’s LifeBridgeSM Program.
1 Amount of individual life insurance in force at the end of the period related to products issued by Massachusetts Mutual Life Insurance Company and its subsidiaries, C.M. Life Insurance Company and MML Bay State Life Insurance Company (12/31/2015).
2 Amount of individual life insurance claims paid during the period related to products issued by Massachusetts Mutual Life Insurance Company and its subsidiaries, C.M. Life Insurance Company and MML Bay State Life Insurance Company (12/31/2015).
3 Amount of disability income insurance claims paid during the period related to products issued by Massachusetts Mutual Life Insurance Company (12/31/2015).
4 The amount of dividends to whole life policyowners in 2015.
5 MassMutual pays the premiums (12/31/2015).