SPRINGFIELD, Mass., Feb. 1, 2021 – Massachusetts Mutual Life Insurance Company (MassMutual) today announced the completion of the previously announced acquisition of Flourish, a fintech platform for registered investment advisers (RIAs), from Stone Ridge Holdings Group.
Flourish provides digitally enabled products and services to RIAs through various modules, including an established cash management offering, Flourish Cash. Flourish’s highly talented and experienced team has joined MassMutual as part of the transaction.
Today, Flourish services more than 350 RIAs representing more than $600 billion of AUM and is well positioned to seamlessly deliver additional, valuable services to RIAs and their clients. Flourish will continue to serve RIAs, operating independently from MassMutual’s existing insurance and wealth management business. The team will focus on delivering the same industry-leading user experience it is known for, while leveraging MassMutual’s expertise and resources to expand the product offering and drive expansion.
“We are thrilled to welcome the talented Flourish team to MassMutual and look forward to delivering exciting new Flourish modules to advisors in the coming in the near future,” said Gareth Ross, MassMutual Head of Enterprise Technology and Experience. “MassMutual is focused on providing a simplified, digital, customer-centric user experience, and Flourish will help accelerate that strategy, ultimately supporting our vision of providing financial well-being for all Americans.”
Flourish will expand MassMutual’s existing product suite while complementing its efforts to provide the best technology to advisors and clients and deliver a seamless digital experience.