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MassMutual acquires Blueprint Income

February 8th, 2021

SPRINGFIELD, Mass., Feb. 8, 2021 – Massachusetts Mutual Life Insurance Company (MassMutual) today announced the acquisition of Blueprint Income, Inc., a leading online annuity marketplace, from Stone Ridge Holdings Group.

Blueprint Income offers an online marketplace where users can purchase simple annuities, offered directly to consumers and through affinity partners. Over 1.5 million users in 2020 visited Blueprint Income for education content, quote information, and purchase fulfillment. MassMutual plans to support Blueprint Income’s recent strong growth by investing in the platform and expanding the Blueprint Income team.

“MassMutual is focused on providing a simplified, digital, customer-centric user experience, and Blueprint Income will help accelerate that strategy, ultimately allowing us to reach more people in new ways,” said Gareth Ross, MassMutual Head of Enterprise Technology and Experience. “We are excited to support Blueprint Income’s growth and strong position in the market moving forward as it continues to offer innovative retirement income solutions to consumers.”

Blueprint Income will continue to offer the best annuity products from multiple insurers through its user-friendly digital platform. Additionally, Blueprint Income will maintain its brand and continue to provide value to its customers, partners and insurers in the marketplace, operating independently from MassMutual.

About MassMutual
MassMutual is a leading mutual life insurance company that is run for the benefit of its members and participating policyowners. Founded in 1851, the company has been continually guided by one consistent purpose: we help people secure their future and protect the ones they love. With a focus on delivering long-term value, MassMutual offers a wide range of protection, accumulation, wealth management and retirement products and services. For more information, visit