MassMutual Launches ValoraLife, a Simple, Quick Way to Buy Affordable Life Insurance Online

  • At, families choose what they can afford for life insurance and in about 30 minutes can be covered by selecting one of two easy-to-understand options.
  • Inspired by insights from research with Latinos, ValoraLife helps make life insurance accessible to more families, with a website in English and Spanish (coming soon).
  • ValoraLife is backed by MassMutual’s 165-year legacy of financial strength.
  • Celebrity entertainer Mario Lopez helps launch at the Houston Museum of Natural Science.


HOUSTON, Texas –, an innovative and simple way to buy life insurance online, launched today in Houston to meet the need for an affordable financial safety net for families. Coverage is possible in about 30 minutes on the site, which is available now in English and with Spanish coming soon. ValoraLife is backed by Massachusetts Mutual Life Insurance Company (MassMutual).

“Life insurance is a fundamental financial safety net for what people value most: their families,” said Eduardo Casas, Vice President, MassMutual & General Manager, ValoraLife. “But, many people in Houston and other cities, especially Latinos, told us they think the process of getting life insurance is too complicated and it’s too expensive – even though they believe it is important.”

At, families start by choosing what they can afford for life insurance coverage.  They can apply, get approved and purchase one of two easy-to-understand term life insurance options in about 30 minutes. Bilingual ValoraLife customer service representatives can help through online chat or via phone if needed. The site also features easy-to-follow “how-to” videos, and a blog on topics such as health, finances, parenting and fulfilling promises to families.  

“We saw a real need for financial education among Latinos, the fastest-growing segment of middle-income consumers, who were not being adequately reached by traditional financial services companies or organizations,” Casas added. “The insights we gained from talking with Latinos inspired us to create a product that helps make life insurance accessible to more families.”

Celebrity entertainer Mario Lopez, father of two, was on hand at the event at the Houston Museum of Natural Science to help launch

“As a father, there’s nothing more important to me than protecting my family,” said Lopez.  “We all make promises to be there for our families when they need us. Life insurance gives us peace of mind so we can enjoy time with our families, knowing their future’s covered.”

As part of the launch, ValoraLife announced a special “Family Moments” discount to the Houston Museum of Natural Science. From June-December, families can print $8 museum admission coupons from the ValoraLife Facebook page at

ValoraLife representatives will be present at a number of Houston-area festivals and events this summer to talk about life insurance as a financial safety net and to offer online demonstrations of the site. Houston residents can follow and interact with ValoraLife on Facebook, Twitter and Instagram, as well as learn about local “Family Moments” promotions, events and topics.  To read the ValoraLife blog, visit

Currently the MassMutual life insurance policies offered at are available to Texas residents only.

About ValoraLife

ValoraLife offers a simple, affordable way to buy life insurance online that helps people fulfill the promise to protect what they value most – their family’s future. ValoraLife offers two options: ValoraLife Term and ValoraLife Term Plus.  ValoraLife Term Plus provides a return-of-premium feature that returns 100 percent of the premiums paid if the insured outlives the term of the policy (less fees and policy debt) – the first of its kind available online. ValoraLife is backed by MassMutual’s 165-year legacy of financial strength. For more information, visit or find ValoraLife on Facebook, Twitter, and Instagram.

About MassMutual

MassMutual is a leading mutual life insurance company that offers a wide range of financial products and services, including life insurance, disability income insurance, long term care insurance, annuities, and retirement plans. For more information, visit