September 16, 2015

    MassMutual Unveils New, Mobile-optimized Customer Experience at

    MassMutual Unveils New, Mobile-optimized Customer Experience at

    Plan, pursue, manage and reach financial goals through personalized goal-driven tools, resources and content

    SPRINGFIELD, MASS., September 16, 2015 – Massachusetts Mutual Life Insurance Company (MassMutual) today announced its redesigned digital experience at, giving individuals, business owners and businesses an easy to use and highly engaging resource for planning, pursuing, managing and reaching their financial goals. Developed using responsive design technology, the site adapts intuitively to all devices including desktop, mobile, and tablets and is equipped with basic Web accessibility features based on guidelines in line with the Americans with Disabilities Act (ADA).

    “We are deeply committed to helping people at all stages of life prepare and achieve their financial goals,” said John Chandler, Senior Vice President and Chief Marketing Officer, MassMutual. “The new digital experience is just one step in our journey to bring the company’s quality resources and services to more people by extending the trust we’ve built with customers through a personalized online experience.”

    Customers who register and log in at are greeted with a personalized, secure consolidated account summary page that provides a detailed listing of policy and contract information and current values for life insurance, disability income insurance, annuities, and other financial products. With just a few clicks, customers can view policy and contract information in one place, easily make updates to accounts, request online forms, initiate transaction requests (such as an address change), set personal profiles including paperless preferences, and make on-line payments.

    Original educational articles, videos and calculators are organized on by goals, such as:

    • Planning for college
    • Protecting finances from the unexpected
    • Caring for a loved one with special needs
    • Protecting who matters most and planning for the financial future
    • Planning for retirement and long term care, and managing income in retirement

    Resources are also available on for businesses looking to protect and provide for an organization and its employees as well as prepare for the road ahead including sale and succession planning. Additionally, customer testimonials on the site highlight how identifying and setting a goal is the first step to achieving it.   

    Visitors can also search for a local financial professional to help take the next step in achieving their goals. The site currently provides access to over 3,200 financial professional profiles, providing the opportunity to bridge an online and in-person experience.

    A personal guide and workbook is also available to document important information and final wishes in one place. Download What My Loved Ones Need to Know to capture and consolidate:

    • Insurance and beneficiary information
    • Key contacts, advisors and executors
    • Financial information and accounts
    • Online accounts, memberships and social networking
    • Location of important documents
    • Final arrangements and wishes

    “Our expanded digital experience is a necessary component of our customer experience DNA to help more people pursue their goals while building a legacy,” said Chandler. “We encourage visitors interested in charting their future course to not only explore, but also to bookmark favorite tools and return often to see other new features.” 

    About MassMutual

    Founded in 1851, MassMutual is a leading mutual life insurance company that is run for the benefit of its members and participating policyowners. The company has a long history of financial strength and strong performance, and although dividends are not guaranteed, MassMutual has paid dividends to eligible participating policyowners consistently since the 1860s. With whole life insurance as its foundation, MassMutual provides products to help meet the financial needs of clients, such as life insurance, disability income insurance, long term care insurance, retirement/401(k) plan services, and annuities. In addition, the company’s strong and growing network of financial professionals helps clients make good financial decisions for the long-term.

    MassMutual Financial Group is a marketing name for Massachusetts Mutual Life Insurance Company (MassMutual) and its affiliated companies and sales representatives. MassMutual is headquartered in Springfield, Massachusetts and its major affiliates include: Babson Capital Management LLC; Baring Asset Management Limited; Cornerstone Real Estate Advisers LLC; The First Mercantile Trust Company; MassMutual International LLC; MML Investors Services, LLC, Member FINRA and SIPC; OppenheimerFunds, Inc.; and The MassMutual Trust Company, FSB.