(Springfield, MA) – MassMutual’s Retirement Services Division has been awarded the prestigious 2013 MarCom Gold Award in the Educational Web Video Series category. The award was presented in recognition of Season 1 of the firm’s Smart View educational web series, produced in conjunction with The Pita Group of Rocky Hill, Conn.
The MarCom Awards are administered and judged by the Association of Marketing and Communication Professionals, and winners are selected from more than 6,500 total applicants throughout the U.S., Canada and several other countries. Judges look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry.
Launched in September 2012, The Smart View features candid dialogue about money and retirement in short, three-minute webisodes. Season 1 covered a variety of retirement and financial and retirement-related topics, including:
• Episode 1: How Much Should I Save?
• Episode 2: Strategies for Job Changers
• Episode 3: Should I Borrow from My 401(k)?
• Episode 4: Tax Credits for Savers
• Episode 5: Refinancing the Mortgage
• Episode 6: Sandwich Generation Takes On More Than They Can Chew
• Episode 7: Mixing It Up
• Episode 8: Pre-Retirement Jitters
• Episode 9: Season 1 Bloopers
Following a successful first season, MassMutual Retirement Services launched Season 2 on September 23, 2013, featuring 13 new webisodes. New to this season’s cast is nationally recognized Farnoosh Torabi, Generation Y money coach, best-selling author and personal finance journalist. All previously aired webisodes are available to watch on-demand on the firm’s YouTube channel and Facebook page.
“It is an honor to be recognized by such a prestigious organization with a MarCom Gold Award,” says E. Heather Smiley, senior vice president and chief marketing officer with MassMutual’s Retirement Services Division. “MassMutual Retirement Services is dedicated to educating Americans across all aspects of their financial well-being, and The Smart View allows us to do so in an engaging and entertaining way. We are proud that The Smart View has already gained more than 25,000 fans, and we remain committed to providing Americans with the information they need to help them better plan and save – not only for a successful retirement, but for a successful financial future,” adds Smiley.
For more information about MassMutual’s Retirement Services Division, please contact your financial professional or call MassMutual at 1-866-444-2601.
Founded in 1851, MassMutual is a leading mutual life insurance company that is run for the benefit of its members and participating policyowners. The company has a long history of financial strength and strong performance, and although dividends are not guaranteed, MassMutual has paid dividends to eligible participating policyowners consistently since the 1860s. With whole life insurance as its foundation, MassMutual provides products to help meet the financial needs of clients, such as life insurance, disability income insurance, long term care insurance, retirement/401(k) plan services, and annuities. In addition, the company’s strong and growing network of financial professionals helps clients make good financial decisions for the long-term.
MassMutual Financial Group is a marketing name for Massachusetts Mutual Life Insurance Company (MassMutual) and its affiliated companies and sales representatives. MassMutual is headquartered in Springfield, Massachusetts and its major affiliates include: Babson Capital Management LLC; Baring Asset Management Limited; Cornerstone Real Estate Advisers LLC; The First Mercantile Trust Company; MassMutual International LLC; MML Investors Services, LLC, Member FINRA and SIPC; OppenheimerFunds, Inc.; and The MassMutual Trust Company, FSB.
MassMutual’s Retirement Services Division has been serving retirement plans for more than 65 years. It offers a full range of products and services for corporate, union, nonprofit and governmental employers' defined benefit, defined contribution and nonqualified deferred compensation plans. It serves approximately 3 million participants.
About MarCom Awards
MarCom Awards is a creative competition for any individual or company involved in the concept, writing and design of print, visual, audio and web materials and programs. Entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers. The MarCom statuette graces the trophy cases of some of the top business and communication firms in the world.
The mission of the MarCom Awards is to honor excellence and recognize the creativity, hard work and generosity of marketing and communication professionals. MarCom winners receive well-deserved recognition and third-party validation from a long- established industry organization that has earned a reputation for fairness, consistency and timeliness. For more information, visit http://marcomawards.com/.