May 14, 2013

    MassMutual Expands Relationship with Millennial Money Coach Farnoosh Torabi

    MassMutual Expands Relationship with Millennial Money Coach Farnoosh Torabi

    Seeks to help Americans Reach Financial Security for Short- and Long-term

    (Springfield, MA) - Farnoosh Torabi, an independent Gen Y Money Coach, author and TV personality, has expanded her relationship with Massachusetts Mutual Life Insurance Company (MassMutual) to help bring much-needed financial education to young adults, who often just are starting off in their professional careers and may be struggling under large amounts of college debt.

    Torabi has been working with MassMutual’s Retirement Services Division for the past two years to help reinforce the importance of retirement planning for young professionals. Now the two have expanded their relationship to promote and educate on the importance of overall financial wellness.

    Across multiple social media platforms and news mediums, Torabi is a sought-after expert for her advice on Yahoo!, through her Webby-nominated show “Financially Fit,” as well as through her Amazon-best-selling book, Psych Yourself Rich: Get The Mindset & Discipline You Need to Build Your Financial Life, her web-based Farnoosh.tv, Facebook and Twitter. She also has been featured on NBC’s Today Show, ABC’s Good Morning America and Katie, The View, The New York Times, The Wall Street Journal, Time, Real Simple and Cosmopolitan, as well as others.

    “We are looking for Farnoosh to provide thoughtful, useful content to MassMutual’s already robust social media and digital platforms,” said Marie Politis, vice president of Online Experience for MassMutual’s Life Company Marketing division. “Although her expertise lies in helping Millennials plan for their financial future, we fully expect that this information will be useful for all generations who are challenged by the same task.”

    “MassMutual and I share similar values regarding the importance of financial education,” said Torabi, “We welcome the opportunity to help each other in spreading the word and providing information and education to a broad range of adults, but most specifically to Millennials, who have indicated that they may need the help more.”

    Torabi is referring to the MassMutual State of the American Family Study* findings that indicate only 27 percent of Millennials are confident they are doing a good job of preparing financially for their retirement, as compared to other generational groups who ranked higher by 3 – 5 percent. And 33 percent worry that they will outlive their retirement savings, as compared to other generations who ranked lower by up to 6 percent. More than a quarter of Millennials indicated that they feel they should be doing more to save for the future, but right now they’re just struggling to get by.

    Torabi will be presenting RetireSMARTSM seminars for MassMutual geared to women and savings, and will be featured in a new information-packed series, “Your Financial Future, NOW!,” along with other young professionals who share their experiences, insights and challenges in managing their finances. The video seminar series will explore budgeting, managing debt, joint finances, protection products and planning for retirement.

    Look for Torabi on MassMutual’s Facebook, Twitter, and YouTube Platforms, as well as on massmutual.com.

    *MassMutual’s State of the American Family Study (2011) was conducted by Forbes Consulting Group, Lexington, Mass., for MassMutual and involved a 20-minute online questionnaire administered to 1,143 respondents from January 4 – January 20, 2011. The sample included parents, ages 30-64, with household incomes of $100,000 or more, with slightly different requirements for ethnic minorities.



    About MassMutual
    Founded in 1851, MassMutual is a leading mutual life insurance company that is run for the benefit of its members and participating policyowners. The company has a long history of financial strength and strong performance, and although dividends are not guaranteed, MassMutual has paid dividends to eligible participating policyowners consistently since the 1860s. With whole life insurance as its foundation, MassMutual provides products to help meet the financial needs of clients, such as life insurance, disability income insurance, long term care insurance, retirement/401(k) plan services, and annuities. In addition, the company’s strong and growing network of financial professionals helps clients make good financial decisions for the long-term.

    MassMutual Financial Group is a marketing name for Massachusetts Mutual Life Insurance Company (MassMutual) and its affiliated companies and sales representatives. MassMutual is headquartered in Springfield, Massachusetts and its major affiliates include: Babson Capital Management LLC; Baring Asset Management Limited; Cornerstone Real Estate Advisers LLC; The First Mercantile Trust Company; MassMutual International LLC; MML Investors Services, LLC, Member FINRA and SIPC; OppenheimerFunds, Inc.; and The MassMutual Trust Company, FSB.

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