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Business Owner Perspectives: 2011 Insights in an Uncertain Economy

There are many different concerns faced by business owners today and addressing those challenges may prove critical to ensure that a business survives and thrives. A 2011 study of business owners conducted by GfK Custom Research for Massachusetts Mutual Life Insurance Company (MassMutual) reveals that today’s business owners face many challenges in achieving their dreams.

 

 

 

 

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MassMutual's commitment is to work with and support businesses across all industries, genders and ethnicities. Business owners and their businesses are the backbone of our country's economy. The MassMutual Business Owner Perspectives Study takes the pulse of today's business owners in the U.S. The results provide an opportunity to reflect upon the successes and challenges in your business so you can face the future, both in your professional and family lives, with greater confidence. Learn more about the survey and its findings for the general market, as well as for specific groups of multicultural business owners, by exploring the sections below.



 

 Findings for the African American Market
 Findings for the Asian Indian Market
 Findings for the Chinese Market
 Findings for the Hispanic Market
 Findings for the Korean Market
 Methodology
 Additional Resources

Insurance products issued by Massachusetts Mutual Life Insurance Company (MassMutual), 1295 State Street, Springfield, MA 01111-0001 and its subsidiaries C.M. Life Insurance Company and MML Bay State Life Insurance Company, 100 Bright Meadow Boulevard, Enfield, CT 06082.


Principal Underwriters: MML Strategic Distributors, LLC. and MML Investors Services, Members FINRA (www.finra.org) and SiPC (www.sipc.org). MML Strategic Distributors, LLC. and MML Investors Services are subsidiaries of Massachusetts Mutual Life Insurance Company, 1295 State Street, Springfield, MA 01111-0001.


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