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MassMutual Retirement Services Takes On Daytime Talk

New ‘The Smart View’ Webisode Series Runs Throughout Fall Season

Sep 12, 2012


(Springfield, MA)MassMutual’s Retirement Services Division is excited to announce the launch of The Smart View, an entertaining new webisode series developed by the firm, featuring real talk about money and retirement from real people. The Smart View airs Mondays at 2 p.m. ET throughout the fall season on the firm’s YouTube channel, www.youtube.com/retiresmart.

In short, two to three-minute webisodes, The Smart View’s host Sofia Ramos and her two co-hosts, David North, a systems IT professional, and Lindsey Parker, billing administrator for a local hospital, discuss important financial and retirement-related topics, including:

- September 24: How Much Should I Save?
- October 8: Strategies for Job Changers
- October 22: Should I Borrow From My 401(k)?
- November 5: Tax Credits for Savers
- November 19: Refinancing the Mortgage
- December 3: Sandwich Generation Takes On More Than They Can Chew
- December 17: Mixing It Up
- January 7: Pre-Retirement Jitters

View from the set of MassMutual’s Retirement Services Division’s new webisode series, The Smart View.

View from the set of MassMutual’s Retirement Services Division’s new webisode series, The Smart View.

“MassMutual Retirement Services is dedicated to educating Americans – not only around planning and saving retirement, but across all aspects of their financial wellbeing,” says Kris Gates, assistant vice president of customer experience marketing with MassMutual’s Retirement Services Division. “We are excited to leverage today’s social media tools in new and innovative ways to reach more Americans – across all generations – than traditional marketing efforts could alone. We hope these edutainment webisodes help Americans better plan and save, not only for a successful retirement, but for a successful financial future,” adds Gates.

New webisodes will simultaneously post to the firm’s YouTube channel and Facebook page. Viewers are encouraged to "Like" MassMutual Retirement Services on Facebook (www.facebook.com/retiresmart) to never miss a webisode. The opening webisode of the series, “How Much Should I Save?” aired September 24 and is available to watch instantly.

For more information about MassMutual Retirement Services, please contact your retirement plan advisor or call MassMutual at 1-866-444-2601.



About MassMutual
Founded in 1851, MassMutual is a leading mutual life insurance company that is run for the benefit of its members and participating policyholders. The company has a long history of financial strength and strong performance, and although dividends are not guaranteed, MassMutual has paid dividends to eligible participating policyholders every year since the 1860s. With whole life insurance as its foundation, MassMutual provides products to help meet the financial needs of clients, such as life insurance, disability income insurance, long term care insurance, retirement/401(k) plan services, and annuities. In addition, the company’s strong and growing network of financial professionals helps clients make good financial decisions for the long-term.

MassMutual’s Retirement Services Division has been serving retirement plans for 65 years. It offers a full range of products and services for corporate, union, nonprofit and governmental employers' defined benefit, defined contribution and nonqualified deferred compensation plans. It serves approximately 1.6 million participants.

MassMutual Financial Group is a marketing name for Massachusetts Mutual Life Insurance Company (MassMutual) and its affiliated companies and sales representatives. MassMutual is headquartered in Springfield, Massachusetts and its major affiliates include: Babson Capital Management LLC; Baring Asset Management Limited; Cornerstone Real Estate Advisers LLC; The First Mercantile Trust Company; MassMutual International LLC; MML Investors Services, LLC, Member FINRA and SIPC; OppenheimerFunds, Inc.; and The MassMutual Trust Company, FSB.

MassMutual Retirement Services Takes On Daytime Talk New ‘The Smart View’ Webisode Series Runs Throughout Fall Season

RS: 30861-00
 


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